These days many prefer working out from home rather than going to professional gyms for so many reasons. As a result, a whole new business frontier has opened up for many fitness trainers.
There is much profit to be made from being a personal trainer rather than being employed by a gym, sports teams, or community centers. However, tapping into the profit of this business venture isn’t as easy as it seems.
To make your journey as a personal trainer easier, this post will guide you on how to start a home gym business. We will also discuss the advantages and disadvantages of this business to help you make sure you are treading the right path.
Let’s begin, shall we?
Advantages of Running a Home Gym Business
The following are the benefits of running a home gym business:
i. You earn more than regular fitness trainers.
ii. More available money in the market.
iii. It is more convenient.
iv. Keeps you fit.
You earn more than regular fitness trainers
It is no secret that personal trainers earn much more than regular gym trainers. This is because you are responsible for negotiating the cost of your training services.
Furthermore, the personal attention given to your clients allows you to charge much more than what is charged at professional gyms.
More available money in the market
There is more money in the home gym business. This is largely thanks to the clientele who opt for this kind of service. They are known to be wealthier than folks who register at professional gyms.
It is more convenient
You don’t have to be in the gym all day. While you will have to go to your clients’ homes, you can manage other parts of the business from your own home.
Sometimes, your clients can even come to your home depending on the initial agreement. But ensure you have sufficient liability insurance in case of any injuries your client might suffer while in your house.
Keeps you fit
Not only do you get money from helping others stay fit, but you also stay fit in the process. This in itself is a great advantage.
Disadvantages of Running a Home Gym Business
Although there are advantages of running a home gym business as we just discussed, there are also disadvantages or challenges (if you prefer the latter term).
The following are the disadvantages of running a home gym business:
i. It takes some time to build your client base.
ii. Difficult clients.
iii. Location barrier.
iv. Regular re-certification and education.
v. The pressure to always look fit.
vi. High injury risk.
We will advise you to consider these challenges carefully before you start a home gym business as we discuss them in detail.
It takes some time to build your client base
You need clients who will pay you for your services, but getting these clients at the start of the business might take some time. This is also true for most businesses.
So let’s say you find some clients eventually, you might run into one or two that are difficult and unmotivated. This can be very frustrating for a personal trainer.
Folks who go for the services of a home trainer have some extra cash to spend than folks who visit regular gyms. It has been observed that wealthier folks tend to live in a certain location that befits their class.
If you stay in an area or environment where you have few of such wealthy persons, it might limit your income flow and goals.
Regular re-certification and education
As you would discover as we continue in this post that one of the things you need to start a home gym business is certification.
The problem with certification is that you need to be re-certified annually or biannually: Depending on where you got the certification from
Apart from certification, you are expected to keep abreast of current trends and research in the health and fitness industry.
The pressure to always look fit
No one will hire your services as a personal trainer if you look like a contestant from the biggest loser. Neither will they hire you if you are all skin and bones.
Therefore, there is constant pressure to maintain your all round physique and fitness for the sake of your business. No slouching in this business.
High injury risk
This is not for you but your clients because not all of them may be familiar with work out routines.
You must have liability insurance if your clients will be working out in your house.
Requirements for Starting a Home Gym Business
At this point, we assume your mind is made up on starting a home gym business.
The following are a few requirements for starting a home gym business:
i. Experience in fitness and exercise.
iii. CPR certification.
Experience in fitness and exercise
Like duh! You can’t be a novice when it comes to fitness and exercise and expect to train others to stay fit.
In fact, many certification programs won’t offer you the certification course if you lack prior fitness and exercise experience.
The good thing is that the fitness experience must not be that you’ve been a trainer before; although that is a major plus.
However, your fitness journey can serve as an experience. This is even better if you achieved significant weight loss or muscle gain depending on the program you opted for.
Once you have the experience, the next thing you need is the certification. Certification allows you to operate legally as a personal fitness trainer as well as gain the trust of your potential clients.
You must get your certification from a trusted authority. Some of such include the American Council on Exercise, the American College of Sports Medicine, the National Strength and Conditioning Council, and the Aerobics and Fitness Association of America.
Not only do you need certification as a personal fitness trainer, but you also need a CPR certification. Some personal fitness trainer certification will need you to have CPR certification before you take the program.
You can get a CPR certification from an official first aid authority.
Starting your Home Gym Business
The following steps will guide you on how to start your home gym business once you are certified:
i. Register your home gym business.
ii. Get a business license.
iii. Get a reliable business insurance.
iv. Choose your niche.
v. Write your business plan.
vi. Make a market plan.
vii. Get equipment.
viii. Create a system to get referrals.
Register your home gym business
You have to register the business. The best recommendation will be to make it a limited liability company or as any other official entity.
Do not register it as a sole proprietor; this can have negative consequences when your business grows in the future. For example, your assets as well as that of the business can be affected if you get sued.
Get a business license
Apart from registering your home gym business, you need to get a business license. This gives you the right to operate and make profits like any other business.
Also get other requirements that are necessary for running a business like any other in your location. One license you must not forget to get especially if your clients will be coming to your home is the zoning approval. You can get more information here.
You’ll also have to pay taxes for your business. You can find out from this link on how to go about it.
Get a reliable business insurance
Due to the high injury potential in this line of business, it is recommended you get reliable business insurance. This helps to pay for liabilities and protect you against legal actions when a client is hurt while working out.
Choose your niche
The fitness industry is vast and being a jack of all trades is not as easy as it seems. To do so, you will require a vast knowledge of the diverse fitness markets.
So if you can’t keep up with the different fitness niche, it is best you specialize. You could choose to work with teenagers, seniors, pregnant women, or any other specialization.
Write your business plan
A business plan is needed for any business including a home gym business. Writing a business plan will aid you in detailing how your business will operate, the target market, as well as financing the business.
Make a market plan
A market plan will aid you in creating the right strategies on the approach to grow your clientele base.
In some cases, your clients would own some equipment. This will save you the stress of having to come with a lot of equipment.
If you already had gym equipment then you don’t have to worry about this part. However, if you don’t, you have to get the basic ones.
The type of equipment you get depends on the kind of fitness program you’ll be dealing with.
Create a system to get referrals
Referral is one of the fastest ways to grow any business. So, create a system of how you’ll get referrals.
We recommend you check out the video below.
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How to Start a Home Gym Business – FAQs
Can personal trainers use any gym?
A personal trainer cannot just use any gym. Most gyms have their own members and trainers; therefore, you can’t just waltz in there to train your clients.
And even if you could without their notice, it makes you look unprofessional. Also, it could cause legal issues later on if the gym management finds out and decide to press charges.
What we recommend you do is talk to the gym management and possibly come up with an agreed arrangement that will benefit both parties.
Is Online Personal Training Profitable?
Online personal training is profitable but it doesn’t happen in just one day. There are a lot of factors that must be considered which will ultimately determine how much profit you make.
One thing you will require above all is patience. If you lack patience, you might give up even before you get your first client. This is because online personal training business takes time to develop.
You will have to design a program, create a website, and engage in grueling marketing.
How many times a week should I train with a personal trainer?
The number of times in a week you need to train with a personal trainer depends on your fitness goals and needs.
Those who go for one training per week aren’t novices and can use gym equipment without supervision. This group of folks just wants to stay fit without targeting any specific goals.
Those who train twice a week require assistance to keep them focused on their goals. They are folks that can handle simpler exercises but require assistance with the more difficult ones.
Three times in a week and above are for those with a fitness goal in mind. Most likely they want to lose weight or build muscles.
How do online personal trainers get clients?
Online personal trainers get clients through the following:
i. Networking – They reach out to people through word of mouth. Also, social media platforms such as Facebook, Instagram, Twitter are used to connect with potential clients.
ii. Marketing – Paid ads on social media platforms such as Facebook and Instagram also gets online personal trainers their clients.
iii. Personality – The personality of the trainer is also a means of attracting clients.
iv. Promotions and discounts – Clients are willing to try out a personal trainer when they know they can get the service worth even while paying less.
v. Referrals – Clients are more comfortable when introduced to your programs by someone they know personally.
What is the best PT certification?
The following is a list of the best PT (personal trainer) certification in no particular order:
i. American Council on Exercise (ACE)
ii. International Sports Sciences Association (ISSA)
iii. National Academy of Sports Medicine (NASM)
iv. National Strength and Conditioning Association (NSCA)
v. American College of Sports Medicine (ACSM)
With any of these 5 you can’t go wrong. But most trainers prefer to get certified by the American Council on Exercise (ACE) followed by the National Academy of Sports Medicine (NASM).
If you follow all that we’ve discussed so far, starting your home gym business should be a walk in the park.
Do you have any questions or comments, please let us know in the comments section below.